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Fractal (FCL) is an open source zero-margin protocol built on Polkadot. Designed to replace the ad cookie and give users maximum control over their data, Fractal forms the standard for the fair and open exchange of user information. The project is part of a rapidly growing ecosystem, collaborating with KILT Protocol, Polkadex, Polymath and other partnerships that provide a decentralized authentication system.

Fractal's mission is to shape market dynamics and infrastructure to ensure a fair distribution of value in the advertising market. Thus, the company's mission is to create publicly available data to ensure equitable competition within the current market structure. Fractal balances incentives on the Internet, helping to maintain a free and open concept of work. Fractal Protocol generates a balance where the privacy interests of users are taken into account, content creators are rewarded, and the rights of advertisers are protected. As a result, user data is stored where it belongs, and Fractal helps to collect, verify, process and share information confidentially.

FCL, the utility token of Fractal, functions as the native currency of the protocol, fueling the built-in incentive mechanism. The token was launched on the Polkastarter platform on February 25, 2021.

Who Are the Founders of Fractal?

Fractal ID was co-founded by Julian Leitloff (CEO) and Júlio Santos (CPO) in 2017, the same year they acquired their first client - Ocean Protocol. Sovrin and XAIN joined the list of clients in 2018, and KILT Protocol entered the list in 2019.

Julian Leitloff is the co-founder and managing director of Fractal. He received his master's degree in Corporate Management & Economics from Zeppelin University in 2014. Leitloff successfully founded his own company Spontaneous Order GmbH and made his first million at age 22. Due to his achievements, he was named as one of Forbes 30 under 30 in 2016. Leitloff first got into blockchain in 2015, when he met Bruce Pon (future head of Ocean Protocol) at Tech Open Air.

Júlio Santos is a technical manager, software engineer, entrepreneur and most importantly - the co-founder of Fractal, where he leads the Product and Engineering team. At the company, hes building an identity layer on the Internet using the Fractal Protocol. Santos has been involved in the world of blockchain since 2015. Over the years of his career, he has founded projects like Life on Mars (an elite software consulting firm), Gruvi (the company that creates advanced productivity marketing tools for Twitter, Disney, Sony, HBO), and Attmatr / Madmarkedet (a farm-to-table marketplace).

What Makes Fractal Unique?

Fractal is an open supply protocol that facilitates the exchange of information by ensuring an infrastructure with an emphasis on confidentiality that allows users to both securely share their data and monetize it.

Fractal Protocol seeks to define a new standard for the fair and open exchange of user information. By advancing a new, high quality version of the free Internet, the Fractal developers solve such market problems as:

• A market controlled by duopoly
• Ad-Tech costs unattributed
• Web traffic from bots

The project presents the concept of a fair industry to the community by introducing an incentive system built on a transparent and authoritative infrastructure. The developers aim to ensure the highest chance of success and the best possible results for users, publishers and advertisers.

Moreover, Fractal strives to improve the quality of user information through cutting edge technologies and focused strategies to improve advertising campaign results and guarantee a certain level of privacy of user data.

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How Many Fractal (FCL) Coins Are There in Circulation?

FCL is a utility token of Fractal that coordinates and connects all involved parties around the Fractal Open Advertising Economy. FCL does not generate any profit, nor does it grant voting or ownership rights, however, the token powers the incentive mechanism that is built into the protocol itself.

The FCL functionality ensures a consistent demand for tokens, which helps facilitate the growth of the entire ecosystem. Stakeholders of the ecosystem include: users, advertisers, verifiers, insurers, and certifiers. Fractal Protocol stimulates stakeholders involvement in the ecosystem via the following interests:

• Users seek to avoid low-quality content and intrusive ads by appreciating free services and attractive content with a focus on data privacy.
• Advertisers strive to conclude a profitable and secure deal, with minimal losses and maximum efficiency of the advertising budget.
• Verifiers (publishers and ad networks) are looking for heightened user engagement, traffic growth, and ad revenue.
• Insurers need an active advertising market to optimize staking rewards.
• Certifiers (intermediaries) aim to maximize added value for customers, as well as partner with new customers to shape sustainable business models.

According to Whitepaper of the project:

Users pay Attesters;

Advertisers pay Bid Prices;

Advertisers stake in Ad Escrow;

Verifiers stake in Arbitrage Escrow;

Insurers stake in Arbitrage Escrow;

Attesters get paid for issuing Credentials.

The maximum supply of FCL that will ever be released to the market is 465,000,000 coins. $FCL distribution:

5.3% to Pre-Sale;

0.5% to Community Sale;

14.3% to Strategic Reserve and Liquidity Treasury;

5.8% to Founders;

46.2% to Block Rewards;

11.6% to Company;

16.3% to Community Funds.

As of January 2022, the circulation supply is 16,595,270.91 $FCL.

How Is the Fractal Network Secured?

Fractal (FCL) opted for the Polkadot blockchain, which provides both the infrastructure for connectivity and the appropriate tools to deploy the protocol.

Polkadot has a serious approach to security, that's why the developers created Substrate - an SDK for Polkadot-compatible blockchain building. Shared security is Polkadot's value proposition, and economic security is established through Relay Chain validators. More specifically, validators are staked on the Relay Chain and confirm transactions from different parachains, resulting in the safe and independent interaction of chains according to the same rules.

Polkadot offers an environment where networks can control their own transaction fees and scaling is not only possible, but affordable. In addition, Polkadot focuses on development expertise by investing in an ecosystem of security tools like Substrate and Cumulus.

Where Can You Buy Fractal (FCL)?

As of January 2022, Fractal (FCL) is listed on the following crypto exchanges: BYDFi, Uniswap (V2), Bitfinex, MEXC, and BKEX.

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