Dux was established in June 2020 with a focus on utilizing blockchain infrastructure to improve services and products and provide safety for new entrants onboarding. The goal of the dux ecosystem is to achieve socioeconomic transformation by generating income distributed in a context of user inclusion and empowerment. It aims to facilitate the transition from the web 2.0 economy to the web 3.0 economy and materialize attractive, secure, and profitable business opportunities for all stakeholders.

The planning is centered around generating a deep socioeconomic transformation in Latam through the technological empowerment of the user base and innovations from the web 3.0 economy. The ultimate aim is to create a web 3.0 ecosystem shaped as a DAO that can safely onboard over 100 million people in the next 10 years.

The DUX token is a fungible ERC-20 token that serves as the economic base of the entire DUX ecosystem. It has various complementary utilities, including governance. The DUX token focuses on community and ecosystem valorization, and its health, uses, and distribution directly impact the viability of the DUX ecosystem. The stakeholders, particularly the communities, indirectly participate in the governance of the project and contribute to the token economy.

With the consolidation of the governance model in a DAO, the DUX token plays a central role in the active governance of the DAO. It grants voting power and enables participation in decision-making and governance of the platform. It also facilitates collaboration in the construction and validation of features, allowing the platform to evolve into a SuperDApp.

Reward systems are essential for the distribution of income and promotion of personal development within the community. These rewards, in addition to recognizing contributions, help create a flow of tokens towards the communities and speculators using the ecosystem. This mechanism ensures the release of the token and the initiation of the economic looping of the ecosystem. However, if this mechanism operates unilaterally, it may lead to the devaluation of the project.

The system of access to products and services through payment, holding, or burning the token is crucial for generating revenue for the ecosystem fund. It enables expansion, complexity, and maturation of the ecosystem. This system also allows projects and partner companies of the ecosystem to utilize the DUX platform as infrastructure for their services and products. Complementing the rewards, it creates a flow of tokens back to DUX, completing one of the looping rotations and making resources available for new rotations. However, if this function is not accompanied by rewards or tokens, it may result in an initial appreciation of the token, creating a high barrier to entry.

Decentralized Finance (DeFi) applications play a fundamental role in ensuring liquidity for tokens of projects that appeal to communities. They minimize the need for centralized entities and reduce the potential for manipulation by speculators. DeFi protocols are also utilized in the construction of governance and reward mechanisms. To encourage and promote the decentralization of the DUX ecosystem, the token will have features focused on decentralized finance. These features will strengthen token loops through liquidity and income generation mechanisms, aligning with the DUX mission and vision.