FUFU is the go-to platform for users to create quizzes, share them with friends, and earn NFTs & tokens through our reward system. The projects mission is to help brands successfully deploy their digital advertising campaigns in the form of content marketing and distribute NFTs for future gamified marketing campaigns. The ecosystems flagship NFT creation and distribution platform is UwUFUFU, a content marketing platform in the form of viral quizzes. The platform is already in use by thousands of users and content creators. The native token of the platform is called $FUFU. Its a utility token needed to access all services on the platform. $FUFU is needed for the creation of sponsored quizzes and minting NFT. Also, $FUFU can be staked on the platform, and those who do it are able to gain rewards for more $FUFU, incentivizing long-term holders. Additionally, all the holders of $FUFU and those who have NFTs minted via the platform have the chance to win Loot Balls by completing quizzes and sharing them. The circular rewards economy creates powerful network effects for those involved.

FUFU has 4 main utilities: 1. It is the payment currency of all paid services in the FUFU ecosystem. Paid services include sponsored quizzes, NFT minting, and premium services. 2. Stake FUFU to earn FUFU. All stakers get rewarded with platform fees. Stakers also gain benefits in the ecosystem, from discounts on paid services to boosts to get a faster rate of loot ball drops. 3. 20% of FUFU paid to mint NFTs will be locked in as the underlying asset, resulting in less free float FUFUs. 4. FUFU holders have voting rights. Quadratic voting on governance proposals. Users need to earn reputation by climbing leaderboards of quiz creators to submit proposals.