Bluelight is a multiverse economic strategy game that allows players to build their own startups. With play-to-earn mechanics, active players are incentivized as they progress. The ultimate goal is to create the most powerful startup, symbolized as a unicorn. In Bluelight, players earn and spend KALE and resources to advance in the game. The game benefits from a solid foundation, with the product team behind Bluelight having previously founded the award-winning private web3 browser Aloha, which has millions of users worldwide. The development partner for Bluelight is Dragons Lake. Additionally, the lore of the game draws inspiration from the Take My Muffin animation series by Toonbox.