Lyra is a DeFi technology that enables merchants of any size to implement a loyalty management system using their proprietary crypto tokens. The Lyra solution comprises the Lyra blockchain and the LoyalShopper e-commerce application. The LoyalShopper application allows merchants on Shopify and other e-commerce and in-store platforms to manage their own rewards, gift cards, promotional coupons, and store credits programs based on crypto tokens maintained by the Lyra network. The Lyra blockchain offers instant confirmations, custom tokens with targeted smart contracts, a built-in decentralized reward token marketplace, NFT, DEX, and the necessary functionality for real-world financial transaction processing.