Nexus primarily operates in Dubai and Abu Dhabi. Stores can join without the need for a significant investment in system installation, which is typically required. Payment can be conveniently made at various locations such as shopping malls, supermarkets, food delivery services, and hotels. Incentives are offered to encourage participation from businesses in commercial areas. The payment application will be regularly updated to showcase store locations and recommend products, enhancing the appeal of participating stores and improving the overall transaction rate.