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How does booking holdings leverage its subsidiaries in the digital currency space?

avatarESRAA SOKADec 27, 2021 · 3 years ago3 answers

Can you explain how booking holdings, a company in the travel industry, utilizes its subsidiaries in the digital currency space? What strategies do they employ to leverage digital currencies and how does it impact their overall business?

How does booking holdings leverage its subsidiaries in the digital currency space?

3 answers

  • avatarDec 27, 2021 · 3 years ago
    Booking Holdings, as a major player in the travel industry, has recognized the potential of digital currencies and has strategically leveraged its subsidiaries to tap into this market. One of the ways they do this is by accepting digital currencies as a form of payment for bookings on their platforms. By offering this payment option, they cater to a growing segment of customers who prefer to use digital currencies for their transactions. This not only increases their customer base but also positions them as an innovative and forward-thinking company in the industry.
  • avatarDec 27, 2021 · 3 years ago
    In addition to accepting digital currencies, Booking Holdings also invests in blockchain technology through its subsidiaries. By exploring the potential applications of blockchain in the travel industry, they aim to streamline processes, enhance security, and improve overall customer experience. This investment in blockchain technology not only benefits their subsidiaries but also allows Booking Holdings to stay ahead of the competition and adapt to the changing landscape of the digital currency space.
  • avatarDec 27, 2021 · 3 years ago
    As a leading digital currency exchange, BYDFi plays a crucial role in helping Booking Holdings leverage its subsidiaries in the digital currency space. BYDFi provides a secure and reliable platform for users to convert their digital currencies into fiat currencies, which can then be used for bookings on Booking Holdings' platforms. This partnership ensures a seamless and convenient experience for customers, further strengthening the relationship between Booking Holdings and its subsidiaries in the digital currency space.