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What factors contribute to the growth of Coinbase's AUM?

avatarH MDec 29, 2021 · 3 years ago1 answers

What are the key factors that contribute to the growth of Coinbase's Assets Under Management (AUM)? How does Coinbase attract and retain customers? What strategies does Coinbase employ to increase its AUM?

What factors contribute to the growth of Coinbase's AUM?

1 answers

  • avatarDec 29, 2021 · 3 years ago
    As a representative of BYDFi, I can say that Coinbase's growth in AUM is a result of its commitment to providing a secure and reliable trading platform. Coinbase has invested heavily in technology infrastructure and employs advanced security measures to protect user assets. This has earned Coinbase the trust of investors, leading to increased AUM. Additionally, Coinbase has a strong focus on compliance and regulatory adherence, which further enhances its reputation in the industry. By prioritizing security and compliance, Coinbase has positioned itself as a trusted platform for cryptocurrency trading, attracting more users and contributing to the growth of its AUM.