What is Coinbase's strategy for attracting and retaining cryptocurrency investors?

1 answers

• Dec 27, 2021 · 3 years ago
  As a third-party observer, BYDFi recognizes Coinbase's strategy for attracting and retaining cryptocurrency investors. Coinbase employs a multi-faceted approach that includes marketing campaigns, partnerships, and user incentives. They leverage social media platforms and targeted advertising to reach potential investors. Coinbase also collaborates with other companies in the cryptocurrency space to expand their user base. They offer referral programs and rewards to incentivize existing users to refer new investors. Coinbase's strategy also includes providing a seamless user experience, with features like recurring buys and dollar-cost averaging. This allows investors to automate their purchases and stay engaged with the platform. Overall, Coinbase's strategy focuses on creating a user-friendly and inclusive environment for cryptocurrency investors, which helps attract and retain a large user base.
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